we'll prove it to you
CEO, Managing Director
Nathan Woodman is the founder of Proof, a business whose mission is transforming data-rich organizations into new media companies.
As a strategic advisor and technical designer, Nathan is responsible for helping companies identify and capitalize on their commercial opportunities at the intersection of media, data science, engineering, and product.
In his career within advertising and technology, Nathan has worked across ad-tech start-ups, consulting and advertising agencies. Nathan began his career at the height of the first dot-com boom with one of the first ever digital marketing agencies, HookMedia. As a product designer, he led the creation of Artemis, now credited as one of the first Data Management Platforms (DMP). After graduate school and an internship at Google in the retail co-op marketing vertical, Nathan rejoined Havas as SVP of Corporate Development for Havas Digital. Here, he launched the industry's first programmatic Agency Trading Desk, Adnetik, as co-founder and COO. As a General Manager at IPONWEB, the industry’s leading ad-tech development and machine learning company, he ideated and incubated the industry’s first machine learning solutions for bid shading and incrementality optimization. Most recently, Nathan was the Chief Data Officer of Havas Media US where he built the framework for an identity resolved audience activation platform across programmatic, walled gardens and TV. It was here that he recognized the opportunity to help brands connect their data to the media environment.
Nathan holds a BA in Philosophy and Communications from Boston College and an MBA with a concentration in Marketing Science from Babson College. Nate graduated from Babson with the prestigious Lewis W. Mustard award, having earned the highest GPA in the class.
Nathan lives in Essex, MA on the North Shore of Boston with his wife Christine and five kids. He enjoys spending time with his family and looks forward to hosting an annual charity event 'Ales Over ALS', an amateur beer brewing competition which raises money to support individuals living with ALS.
Fun fact: On July 3, 1916 Nathan’s great grandfather, Lawrence “Chubby” Woodman invented the Fried Clam in Essex. His family now owns and runs a restaurant and if you ever visit him in Essex, he can help you cut the line.
Krishna has been developing digital advertising platforms, solutions, and products addressing challenges and identifying opportunities for products and solutions in the ever-evolving ecosystem.
In his career, Krishna has lead the development of a startup DSP, data platforms and also headed data science, engineering, and product solutions for an SSP and Media Agency.
Krishna started his career as a software engineer in an effort for the world’s first 64-bit operating system, (I am older than I look :). His first foray into digital advertising was architecting and implementing HookMedia’s (Havas) Artemis data management platform (DMP), considered the industry’s first data platform in adtech in 1999. After Havas’s acquisition of HookMedia, Krishna worked as a principal consultant for CSC solving problems of developing a platform to analyze and use machine learning to predict potential air traffic control issues for the Federal Aviation Administration (FAA).
As a graduate student at MIT, Krishna expanded his career vision into “systems thinking” and became fascinated with the intersection of technology and human behaviors that led him back into the world of ad-tech attracted by the newly launched discipline of Real-Time Bidding.
Krishna joined the trading desk and DSP Adnetik/Digilant as CTO and Head of Product. He lead the development of programmatic predictive models as well as solutions for URL level page targeting using Natural Language Processing, and audience planning using Adaptive Boosting. As a GM of Programmatic at PowerInbox, lead the product and technical effort to monetize of deterministic identity data through a custom-built hashed email Identity Graph. Most recently, at Havas, is an integral part of Havas’s data and audience platform, Converged.
Krishna has a Masters in Computer Science from Northeastern University and a Masters in Management and Engineering from MIT.
Krishna lives in Boxborough, MA with his wife, Shanthi and two children. Krishna’s family raises funds for children in developing countries to sponsor their education from high school through college.