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The world of identity, media and advertising was already complicated. Privacy concerns leading to browser identity redaction and government regulation have elevated the complexity to astronomical heights.
We bring it down to earth.
Data + Machine Learning
We are a consultancy focused on data owners. We offer advisory services and technical development for marketing optimization and privacy compliance. We create data activation strategies utilizing clean rooms to protect customer level identity and meet new standards for privacy compliance. Next, we create a virtual walled garden by feeding the data into a machine learning model to optimize marketing performance.
We deliver deep subject matter expertise in media technology including:
We bring it down to earth.
Data + Machine Learning
We are a consultancy focused on data owners. We offer advisory services and technical development for marketing optimization and privacy compliance. We create data activation strategies utilizing clean rooms to protect customer level identity and meet new standards for privacy compliance. Next, we create a virtual walled garden by feeding the data into a machine learning model to optimize marketing performance.
We deliver deep subject matter expertise in media technology including:
- Differencial Privacy
- Causal Measurement and Attribution
- Incrememtality Optimization
- Device Graph Development and Analytics
- Machine Learning
- Identity Resolution
- Technical Due Diligence for Media Technology Investors
