Proof in Data
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PUBLISHED WORK

ARTICLES:

Adweek:
The Current State of Digital Measurement by Attribution is Flawed : Algorithms exploit the flaw inside Walled Gardens


AdExchanger:
  • Black Holes in our Data Models are Quietly Getting Bigger
  • Podcast on Open Machine Learning: Nate Woodman Says Brands Will Eventually Own Proprietary Machine-Learning Models
  • Introducing Marketing-Stack Management, Powered By Enterprise Machine Learning
  • Lesson in Measurement and Attribution from World War II: Why we need incrementality measurement

Exchange Wire:
Open Machine Learning: A Request to the Digital Industry

Linked In:
Demystifying Supply Path Optimization
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ClickZ:
  • The Paradox of Measurement
  • Natural Born Clickers
  • Cookie Deletion and Upper Funnel Targeting

RECORDED PRESENTATIONS AND INTERVIEWS:

MadTech Webinar Series:
The MadTech WebCast: Nate Woodman on the Quandary of Identity in a Privacy-First World and Clean Rooms

Progress Connect Webinar Series: Business Growth Hacking:
Consent and Identity: Implications for the new Data Economy

Exchange Wire:
Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution

ATS London:
IPONWEB’s Nathan Woodman discusses Supply Path Optimization


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  • Home Page
  • What we do
  • MEET NATE
  • Contact
  • ARTICLES